Bleyenberg is a hospitality and nightlife venue located in a former Kwantum wallpaper store in the heart of The Hague. The brand concept tells the remarkable story of John Bleyenberg, who managed the Kwantum store for over 15 years and became the icon of Bleyenberg. The concept was developed by And Now This, with a brilliant visual identity created by Raphaël Bartels. I further developed and adapted the identity across a range of branded materials, translating the designs into a cohesive visual experience.