Wide view of the COTTONCAKE retail interior with whitewashed brick walls, framed photography, a vintage coffee counter, clothing racks, and a glass display cabinet of products

Project | brand identity
Client | COTTONCAKE
Year | 2016

What I did: strategy / concept / art direction / name ideation / identity design / copy / photography / branded materials

Clothing rack of pastel and burgundy garments hanging against a whitewashed brick wall inside the COTTONCAKE retail interior
Marble café table at COTTONCAKE with a White Label branded coffee cup, a bite of brownie, and a vase of thistle flowers
Whitewashed brick interior of COTTONCAKE with vintage metal café chairs and small white bistro tables
Screen-printed COTTONCAKE logo with a moth, featuring intricate geometric patterns

"COTTONCAKE is our dream come true. A dream that arose from a passion for travelling and discovering. For cappuccinos with perfect froth. For products you just feel are made with love and devotion. For interior. For the softest fabrics and tiniest details."

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Animation of the COTTONCAKE moth logo, evolving through different levels of detail as part of the visual identity
Profile portrait of a freckled woman in the dunes, tousled dark hair, wearing a circular Monocrafft silver earring and layered necklaces
Woman in a knitted turtleneck sweater next to a pine tree, wearing a delicate crescent-shaped silver earring
Close-up of a hand stacked with silver and gold rings resting in dark hair, with a circular drop earring visible at the ear
Overhead shot of a woman lying in the sand with her arm across her forehead, a small wrist tattoo and bar stud earring visible
Overhead shot of a woman lying in the sand covering her eyes with both ringed hands, dark hair fanned out around her
Close-up of the intricately patterned COTTONCAKE moth logo printed on linen textured business card
Personalised COTTONCAKE business cards featuring the brand's moth logo and wordmark, laid on a wooden table
Two COTTONCAKE loyalty cards printed with the moth logo and the line 'For the love of freshly roasted coffee'
Close-up of a COTTONCAKE loyalty card's final stamp reading: ‘this shot is on us’
Clothing item packaged in a glassine bag with the COTTONCAKE logo and a card sealed inside reading 'I'm all yours'
COTTONCAKE postcard reading 'You're pretty much my most favourite of all time in the history of ever', with the branded moth logo on the reverse
Translucent glassine envelope revealing the COTTONCAKE moth print on a gift card sealed inside
Open COTTONCAKE card reading 'True love has a habit of coming back', with a moth-printed card tucked into a die-cut pocket
Canvas tote bag printed with the large COTTONCAKE moth logo, carried over someone's shoulder
Temporary tattoo of the COTTONCAKE moth logo on the back of a woman's shoulder

Nadèche de Paula Lopes
Independent brand designer

© 2026
Amsterdam

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