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Foodbar Barabas restaurant interior overview with backlit eclectic bar, neon logo sign and colourful poster wall with multilingual designs

Project | brand identity
Client | Foodbar BARABAS
Year | 2021

What I did: strategy / concept / art direction / identity design / logo / illustration / copy / web design / social / signage / branded materials

Credits: Pubblik & Vos, Twice the Label, Iris Duvekot

A colourful and bodacious brand identity for Foodbar BARABAS. This street food restaurant serves up a mix of finger-licking bites and sophisticated cocktails from around the world. Inspired by an explosion of flavours and cultures, the identity was bound to be festive and fun, giving me plenty of room to experiment with cultural references, alphabets, and visual styles. Mehmed, the restaurant’s mascot, makes sure everyone walks out the door a happy camper.

Street food dishes served at a cactus-lined table inside Foodbar Barabas
Vibrant Foodbar Barabas bar interior with backlit logo sign and framed artwork
Foodbar Barabas logo design in green bold typeface
Colourful photograph of Mehmed, the Foodbar Barabas mascot, at a fish market serving tea and smiling
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Illustrations from Foodbar Barabas visual identity showing street food; tempura shrimp, hotdog, pimiento, calamaris and teriyaki skewers
Foodbar Barabas brand identity colour palette with primary and support tones
Foodbar Barabas website design in yellow and lilac shown on laptop and phone screens
An iPhone displaying the Foodbar Barabas Instagram profile page with branded highlight icons
iPhone with Instagram opening announcement post for Foodbar Barabas in Italian saying Prossima Apertura
iPhone showing an Instagram campaign post promoting Foodbar Barabas's Summer Street food Festival
Foodbar Barabas launch campaign poster with playful illustration and bold copy saying, 'There's a new kid in town!'
Yellow Foodbar Barabas street poster announcing the Summer Street Food Festival with logo and visitor details
Foodbar Barabas colourful poster wall on a city street, part of its street food campaign. Each poster shows an iconic cultural dish
Foodbar Barabas Happy Food poster series with multilingual copy in Japanese, Spanish and Arabic typeface
Foodbar Barabas Happy Food poster series with multilingual copy in Thai, Hindi and Greek typeface
Staff member setting a table beneath Foodbar Barabas's colourful poster wall
Handwritten reserved table tape with Foodbar Barabas branding and playful copy saying, 'This table is yours!'
Colourful cocktails and menu on a table at Foodbar Barabas
Guest reading the Foodbar Barabas dinner and dessert menu with Hindi typography
Multicoloured Foodbar Barabas menu pages featuring multilingual section titles in Japanese, Hindi and Thai typography
Custom branded materials for Foodbar Barabas: beer coasters featuring logo design and colourful photograph of Mehmet, the mascot of the restaurant
Branded napkin dispenser with quirky Spanish-language copy at Foodbar Barabas saying: 'Keep your hands clean and your mind dirty'
Staff member wearing a navy Foodbar Barabas branded sweater with a shrimp icon, serving a street food dish on deli paper
Table setting with green burger bun served on a plate with branded Foodbar Barabas deli paper
Wine glasses hanging in a wooden rack, printed with the Foodbar Barabas logo in green
Foodbar Barabas identity design: business card with playful calamaris, pimenton and hot dog illustrations
Foodbar Barabas branded loyalty card featuring the restaurant's logo design and culturally inspired line art
Foodbar Barabas loyalty card with illustrated red chili stamps and a photograph of mehmet serving at a food market
Multilingual lady’s toilet signage painted on a wall in Arabic, Spanish, Hindi, English and Japanese at Foodbar Barabas
Multilingual gent’s toilet signage painted on a wall in Arabic, Spanish, Hindi, English and Japanese at Foodbar Barabas
Illuminated toilet signage above a seating area at Foodbar Barabas
Multilingual light box signage reflecting Foodbar Barabas's eclectic food concept
Illuminated green neon B logo signage in a cabinet inside Foodbar Barabas
Multilingual welcome poster displayed in a Foodbar Barabas window, featuring bold typography over a giant pimiento
Foodbar Barabas outdoor sign in green on the corner of a brick facade, photographed from below
Foodbar Barabas logo applied to a storefront window with colourful designer lamps in the back

Nadèche de Paula Lopes
Independent brand designer

© 2026
Amsterdam

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