Mascot Henry with iconic hat peeking over the website layout edge

Project | campaign
Client | Mikkeller / Gulpener
Year | 2023 / 24

What I did: concept / art direction / graphic design / illustration / campaign materials

Credits: Mikkeller (animated video), Twice the Label

Campaign visuals and illustrations created for Mikkeller Beer, inspired by the brewery’s iconic can artwork and unmistakable sense of fun. Led by fan favourites Henry & Sally, the campaign invites beer lovers into a colourful universe packed with character, curiosity, and tongue-in-cheek humour. A playful exploration of creativity, wit, and original storytelling. LOVE.

Flat-style beer bottle illustration for Mikkeller's campaign materials
Campaign poster for Blanche de Mikkeller witbier featuring Sally in a cow-print shirt reaching into her big blonde hair
Campaign poster for Mikkeller Kærlighed Pale Ale featuring Henry in a cow-print shirt resting peacefully beside a dragonfly
Campaign poster for Mikkeller Burst IPA featuring Henry meditating in a blue turban, above bubbly typeface
Campaign poster for Mikkeller Golden Iris featuring Sally in a polka-dot shirt plucking flower petals
Campaign poster for Mikkeller Ich Bin Blueberry featuring Henry pulling his tongue
Campaign poster for Mikkeller Hop Shop Hazy IPA featuring Henry in a cow-print shirt hopping over the title
Pouring Mikkeller beer from an illustrated can into a glass printed with the brand's logo
Mikkeller light box signage with graphic design of mascots Henry and Sally as Adam and Eve, framed by pergola greenery
Illuminated light box featuring Mikkeller mascots Henry and Sally in an Adam and Eve-scene illustration, mounted under a leafy pergola
Branded text reading more materials coming soon!

Nadèche de Paula Lopes
Independent brand designer

© 2026
Amsterdam

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