Project | campaign identity
Client | Natuurmonumenten
Commissioned by CIRCUS
Year | 2023
What I did: concept / art direction / graphic design / illustration / copy / campaign materials
Credits: Blyde, Kamiel van Kessel, Stijn Dirkx, Timo Waalboer, Marten van Dijl
Nature has always taken care of us, but now it urgently needs our support 
The Beterschap Natuur campaign for Natuurmonumenten is a pressing appeal to the Dutch political leaders to step up and protect our ecosystems. The idea was to send cards to our government as a form of protest, and we managed to reach over 80,000. Alongside my fellow CIRCUS members, I played a key role in creating this national ‘friendly activism’ campaign. Designing the visual elements throughout the project was a pretty fun ride, and I’m grateful to have played a part in such a crucial mission.
