Café Pigalle — brand identity | nadèche de paula lopes

Halftone blue-toned close-up of a woman's eyes, part of Café Pigalle's visual identity

Project | brand identity
Client | café Pigalle
Year | 2026

What I did: strategy / concept / art direction / identity design / logo / illustration / copy / social / signage / branded materials

Credits: Studio So, Jerome de Lint

A subtle brand identity with light-hearted charm. Named after the historic Paris district once alive with art, cabaret and bohemian spirit, café Pigalle brings rustic character and a brasserie-style kitchen to de Bijlmer. It’s a place for those drawn to the neighbourhood’s entertainment, where the Arena area’s evening buzz finds a place to land.

Café Pigalle's restaurant dining room with high ceilings, concrete pillars and a garden view

Wooden bar at Café Pigalle, lined with bottles and glassware, with a staff member walking by

Graphic element of ornate, loose linework used in Café Pigalle's visual identity

Café Pigalle's colour palette featuring Pigalle blue, Biotop white and Café au lait beige

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Row of brasserie-themed icons used across Café Pigalle's visual identity

iPhone with Instagram post for Café Pigalle showing wine poured into a pan, captioned 'Tempranillo alchemy'

iPhone with café Pigalle Instagram story reading 'You're invited' with decorative linework and illustrated wine glass

Café Pigalle 'Open soon' poster, held up with a bottle of rosé with a flower icon and two wine glasses

Monochrome Café Pigalle launch poster design announcing the opening on 15 April

Café Pigalle business cards in bright blue and white, with a line-art border and flower icon

Folded napkin with Café Pigalle's looping line motif, set beside a coffee cup and cutlery on a marble table

Drinks menu cover with line-art and a wine glass icon, standing on a marble bistro table beside a branded wine glass and napkin

Close-up of Café Pigalle's wine list, with a blue cover featuring decorative linework and a bottle icon

Bites and cocktails menus overlapping on a wooden table, framed with a blue line-art border and dotted pattern

Nadèche de Paula Lopes
Independent brand designer

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