Graphic design for srprs.me's brand payoff, the short copy 'You'll go wherever you're meant to go' presented in bold type with paper-plane brandmark

Project | design
Client | srprs.me
Year | 2017

What I did: concept / graphic design / copy / product design / branded materials

Some playful designs for srprs.me, a travel agent that takes you into the unexpected, revealing your destination just before take-off. Basically, they become your control freak-everything, so you can truly enjoy your upcoming adventure without those pesky expectations ready to spoil the fun. I truly believe that people—and brands—shouldn’t take themselves too seriously, so working with the srprs.me identity was pretty much right up my street.

Front of srprs.me gift card with 'Love to srprs you' in white type and a 'srprs' die-cut revealing a yellow inner card
srprs.me gift card with a 'srprs' die-cut case, yellow inner card with paper-plane logo partially slid out
Close-up of the srprs.me gift card's die-cut lettering, the word 'srprs' cut from orange paper to reveal a vintage map underneath
Side view of the srprs.me gift card opened at an angle, showing a vintage map of Europe inside
Design for srprs.me's Christmas gift card, the playful copy 'Go! Go! Go! *it's Christmas' in yellow on green
Illustration detail of the srprs.me Christmas gift card's inside with a knitted-look reindeer pattern printed in green and white
srprs.me gift card booklet with 'about' copy and a photo of a woman descending airplane stairs, alongside a blank 'Voor jou!' gift card page
srprs.me orange business cards with passport-style 'Visa' stamps on the back, paired with a wooden hand stamp
Print design for srprs.me's destination folders, with 'Boedapest', 'Warschau' and 'Dublin' on the covers, each finished with the srprs.me logo
Destination folder featuring the word 'Boedapest' broken across three bold lines, with the srprs.me logo below
'Boedapest' and 'Dublin' destination folder opened to pages featuring travel tips for Dublin and a multilingual phrase list

Nadèche de Paula Lopes
Independent brand designer

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Amsterdam

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