hamburger-customhamburger-custom-close
Interior of Vessel Amsterdam, with green booth seating and leather chairs under a wooden pergola, fig trees, and a terracotta bar in the background

Project | brand identity
Client | Vessel / The July
Year | 2019

What I did: strategy / concept / art direction / identity design / logo / copy / web design / social / branded materials

Credits: MBDS, Nicole Struwer, Francisco Paramos

A sustainable brand identity for a restaurant with a mission. Vessel focuses on a mainly plant-based, zero-waste, and eco-friendly kitchen, with a deep respect for every product they work with at its core. This thoughtful approach is reflected throughout the identity, using beautifully raw branding materials, including menus printed on paper made from agricultural residues. A tactile and honest identity that puts sustainability at the heart of the experience.

Vessel logo variant without descriptor, paired with a rocket leaves illustration that is part of the visual identity
Animated gif cycling through Vessel's logo variations, including versions with the descriptor lines 'café restaurant' and 'goodness on the go'
- TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ - TYPEFACE BASE 9 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
- Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!? - Typeface Latin Modern Mono - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @&!?
Line illustration of rocket leaves for Vessel's visual identity
Vessel's mission statement, on the kitchen's approach to pairing food with local ingredients that is good for you and for the planet
Tattooed chef stirring a steaming pot in Vessel's open kitchen
Close-up of a chef's tattooed hands spooning an egg over avocado toast at Vessel's kitchen
Chef at Vessel pouring soup from a pan into a ceramic bowl
Vessel website homepage on desktop and mobile, featuring interior photography and the headline 'For the love of good food'
iPhone showing Vessel Amsterdam's Instagram profile with the logo and branded highlight icons for food, drinks, vibes and events
iPhone showing Instagram grid for Vessel Amsterdam mixing black-and-white kitchen shots with colour food photography
iPhone showing a Vessel Instagram story announcing: 'First bloody on us!'
Vessel promo poster in a street window announcing: 'We're getting ready to make your day'
Hand holding a sage green Vessel card reading 'We're getting ready to make your day', a plant in the background
Vessel's handmade menu open on a marble bar in the restaurant interior, beside glass jars of dried citrus
Close-up of the Vessel dinner menu cover in kraft paper with a yellow elastic band
Open Vessel menu with a kraft-paper snacks page featuring the restaurant's mission statement, assembled with a yellow elastic band
Detail of Vessel's handmade menu with a botanical illustration, beside a page introducing Vessel's mission statement
Vessel drinks menu open to the fresh juices and smoothies page with a 'Juice worth the squeeze' sticker, beside jars of dried citrus slices
Open Vessel menu showing a green sticker reading 'For the love of good food'
Kraft receipt holder for Vessel printed with the line 'Love to see you again', standing on a marble bar
Vessel receipt tucked into its kraft holder on the restaurant’s coffee bar
Vessel business card pairing a kraft paper front with the chef's name and a Valorise paper reverse featuring the Vessel logo and contact details
Mustard-yellow Vessel compliment card with a white rocket leaf illustration, printed on tomato crop residue paper
Mustard-yellow Vessel loyalty card held outside the restaurant, showing the logo and the tagline 'Goodness on the go'
Back of the Vessel loyalty card with stamp circles marked 'Yum' and a free coffee reward
Vessel takeaway bag printed with 'For the love of good food,' next to a green to-go cup reading 'Goodness on the go'
Green Vessel to-go cup printed with the tagline 'Goodness on the go', with a kraft bag in the background

Nadèche de Paula Lopes
Independent brand designer

© 2026
Amsterdam

Back to top Arrow
View